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    <loc>https://www.quant-qual.co.uk/case-studies/avis</loc>
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    <lastmod>2025-03-24</lastmod>
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      <image:title>Case Studies - Helping Avis customers streamline their car hire experience - Avis Car Hire.</image:title>
      <image:caption>Native first mobile app design centred around improving the rental experience for Avis car hire customers, focusing on self-serve of locating, pick-up and drop-off vehicles to reduce valuable waiting times in potential stressful situations such as a late arrival of your flight. User Research UI design Mobile App</image:caption>
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      <image:title>Case Studies - Helping Avis customers streamline their car hire experience</image:title>
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      <image:title>Case Studies - Helping Avis customers streamline their car hire experience</image:title>
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      <image:title>Case Studies - Helping Avis customers streamline their car hire experience</image:title>
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    <image:image>
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      <image:title>Case Studies - Helping Avis customers streamline their car hire experience</image:title>
      <image:caption>A deep dive. Project – Onboarding, Hiring and returning a vehicle Role – Lead Product Designer Jun 2018 - Dec 2018 Opportunity With the redesign in full swing it was a chance for us to improve the self-serve pick-up and drop-off functionality. Impact Users can now effectively self-serve when using the Avis app and skip the queues reducing impact on the Avis centre staff.</image:caption>
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      <image:title>Case Studies - Helping Avis customers streamline their car hire experience - 45% of users drop off before triggering the drop-off calendar.</image:title>
      <image:caption>We reviewed the videos and found some users would take up to two minutes to select their pick-up and drop-off dates. Others thought they were adjusting their return date and only realised their mistake after seeing the error pop-up message on submit. After further analysis of the footage we narrowed down the culprit of this frustration; the calendar was resetting users inputs if they decided to change their mind or edit a date. We were trying too hard. Things could be simplified easily to ensure users are less prone to errors. The good news, we had already solved the problem. As you’d expect this error was causing a huge drop-off in conversion so needed a quick resolution. In order to gain confidence in a design early we looked internally to see if we had already solved this problem. We had. A short search through the analytics of the mobile site showed that that calendar was not suffering from the same pain point as the app and with some small tweaks was the chosen calendar interaction.</image:caption>
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  <url>
    <loc>https://www.quant-qual.co.uk/case-studies/boilers</loc>
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    <lastmod>2025-03-24</lastmod>
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      <image:title>Case Studies - Increasing boiler booking conversion by 78% - Establishing Service principles that led us to an increase of boiler booking by 78% for British Gas</image:title>
      <image:caption>Extensive understanding and development of customers behaviours and mindsets when purchasing a boiler allowed us to deliver these incredible results. User Research Service Design Design systems Ethnographic research</image:caption>
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  <url>
    <loc>https://www.quant-qual.co.uk/case-studies/john-lewis</loc>
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    <lastmod>2025-03-24</lastmod>
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      <image:title>Case Studies - Dealing with 1 star reviews that plague John Lewis app - John Lewis</image:title>
      <image:caption>Identifying and delivering valuable features for John Lewis customers on their mobile app. Notably the reinstating of store finders, we identified through user feedback it was a highly requested feature despite its low use in previous versions. User Research UI design Mobile App</image:caption>
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      <image:title>Case Studies - Dealing with 1 star reviews that plague John Lewis app</image:title>
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      <image:title>Case Studies - Dealing with 1 star reviews that plague John Lewis app</image:title>
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      <image:title>Case Studies - Dealing with 1 star reviews that plague John Lewis app</image:title>
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      <image:title>Case Studies - Dealing with 1 star reviews that plague John Lewis app</image:title>
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      <image:title>Case Studies - Dealing with 1 star reviews that plague John Lewis app - Design.</image:title>
      <image:caption>We set to work, using Sketch we started by designing the core functionality of the store finder list and then the store finder page. The store list would be defaulted to distance as our research showed users would search for a store when “out and about” most often. The store details page was distilled down to a pinned map location, name, distance, address, phone number and opening times. To improve the affordability of the design we added device appropriate icons according to iOS and Android standards to signpost to users that they can tap on this information to interact with. We would also programme the interaction to a relevant app such as the phone icon would bring up the dialler with the number pre-filled for the users convenience.</image:caption>
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      <image:title>Case Studies - Dealing with 1 star reviews that plague John Lewis app</image:title>
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      <image:title>Case Studies - Dealing with 1 star reviews that plague John Lewis app - User Research – A combination of informal unstructured interviews, card sorting and task orientated prototypes.</image:title>
      <image:caption>Throughout the day we had 6 participants into the John Lewis User testing lab. We started the session with some basic questions to get an unfiltered an opinion of location for where they would expect to see the store finder. The session moved onto users being tasked to find a store on a mobile device and to relay information such as distance and opening hours.</image:caption>
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      <image:title>Case Studies - Dealing with 1 star reviews that plague John Lewis app</image:title>
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      <image:title>Case Studies - Dealing with 1 star reviews that plague John Lewis app</image:title>
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      <image:title>Case Studies - Dealing with 1 star reviews that plague John Lewis app</image:title>
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      <image:title>Case Studies - Dealing with 1 star reviews that plague John Lewis app</image:title>
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      <image:title>Case Studies - Dealing with 1 star reviews that plague John Lewis app</image:title>
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      <image:title>Case Studies - Dealing with 1 star reviews that plague John Lewis app</image:title>
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  <url>
    <loc>https://www.quant-qual.co.uk/case-studies/british-gas</loc>
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    <lastmod>2025-03-24</lastmod>
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      <image:title>Case Studies - Finding £250k of additional savings when introducing pay an invoice - British Gas.</image:title>
      <image:caption>A service design mindset - using tools and techniques like user interviews, design sprints, future state mapping, and service blueprints to focus on and champion customer needs and pain points within the business. Service Design User testing Design system</image:caption>
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      <image:title>Case Studies - Finding £250k of additional savings when introducing pay an invoice</image:title>
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      <image:title>Case Studies - Finding £250k of additional savings when introducing pay an invoice</image:title>
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      <image:title>Case Studies - Finding £250k of additional savings when introducing pay an invoice</image:title>
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      <image:title>Case Studies - Finding £250k of additional savings when introducing pay an invoice</image:title>
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      <image:title>Case Studies - Finding £250k of additional savings when introducing pay an invoice - We set about creating current and future state blueprints from call listening and interviews to identify pain points and opportunities.</image:title>
      <image:caption>Pay an invoice was identified as a key pain point</image:caption>
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      <image:title>Case Studies - Finding £250k of additional savings when introducing pay an invoice</image:title>
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      <image:title>Case Studies - Finding £250k of additional savings when introducing pay an invoice</image:title>
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      <image:title>Case Studies - Finding £250k of additional savings when introducing pay an invoice</image:title>
      <image:caption>The whole team are part of the testing process</image:caption>
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      <image:title>Case Studies - Finding £250k of additional savings when introducing pay an invoice</image:title>
      <image:caption>Testing how users want to access their bills and invoices</image:caption>
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